Best Consumer Companies To Invest In 2014

Spending on mobile advertising worldwide more than doubled in 2013 to $17.96 billion and 2014 growth is reckoned at 75% to a global total of $31.5 billion. The 2014 total represents about 25% of all spending on digital ads and the two big beneficiaries have been and will continue to be Facebook Inc. (NASDAQ: FB) and Google Inc. (NASDAQ: GOOG). The duo combined to take more than two-thirds of the 2013 mobile ad spend.

Which vertical markets are spending the most and what are their goals? Millennial Media Inc. (NYSE: MM), which provides data analysis to advertisers, has just released a report on mobile ad spending in 2013 by vertical market and by advertisers��goals. The data on ad spending was published by eMarketer last week.

According to Millennial Media, the top five vertical markets ranked by 2013 spending are entertainment, retail, telecommunications, finance and consumer goods. Retail and entertainment switched positions at the top of the list and consumer goods replace automotive spending at number 5.

5 Best Consumer Service Stocks To Watch Right Now: Lancaster Colony Corporation(LANC)

Lancaster Colony Corporation engages in the manufacture and marketing of consumer products focusing primarily on specialty foods for the retail and foodservice markets in the United States. The company operates in two segments, Specialty Foods, and Glassware and Candles. The Specialty Foods segment produces and sells food products, including salad dressings and sauces under the Marzetti, T. Marzetti, Cardini?s, Pfeiffer, and Girard?s brands; fruit glazes, vegetable dips, and fruit dips under T. Marzetti brand; Greek yogurt vegetable dips under the Otria brand; frozen breads under New York BRAND and Mamma Bella brands; frozen Parkerhouse style yeast dinner rolls and sweet rolls, as well as biscuits, under the Sister Schubert?s, Marshall?s, and Mary B?s brands; premium dry egg noodles under the Inn Maid and Amish Kitchen brands; frozen specialty noodles and pastas under the Reames and Aunt Vi?s brands; croutons and related products under the New York BRAND, Texas Toast , Chatham Village, Cardini?s, and T. Marzetti brands; and caviar under the Romanoff brand. This segment markets its products through sales personnel, food brokers, and distributors to retail, club store, foodservice, and industrial markets. The Glassware and Candles segment produces and markets candles, candle accessories, and other home fragrance products in various sizes, forms, and fragrance in retail markets to mass merchants, supermarkets, drug stores, and specialty shops under the Candle-lite brand name. This segment also sells candles, glassware, and various other products to customers in commercial markets, including restaurants, hotels, hospitals, and schools. The company was founded in 1961 and is based in Columbus, Ohio.

Advisors' Opinion:

• [By Rich Duprey]

  Specialty-foods maker�Lancaster Colony� (NASDAQ: LANC  ) �announced yesterday�its second-quarter dividend of $0.40 per share, a 5% increase over the $0.38 per share payout it's made the last two quarters. It marks the 200th consecutive dividend payment it has made putting it in elite company, as only 16 other companies have�increased its regular cash dividend each year for 50 consecutive years.

Best Consumer Companies To Invest In 2014: Xerium Technologies Inc.(XRM)

Xerium Technologies, Inc. manufactures and supplies consumable products used in the production of paper clothing and roll covers primarily in North America, Europe, South America, and the Asia-Pacific. It operates in two segments, Clothing and Roll Covers. The Clothing segment provides various types of industrial textiles used on paper-making machines and other industrial applications. This segment offers forming fabrics, press felts, and dryer fabrics; and fabrics used in other industrial applications, such as pulp, steel, plastics, leather, and textiles manufacturing. The Roll Covers segment manufactures, refurbishes, and replaces roll covers for working rolls, including vacuum rolls and press rolls; calendar rolls; and coater rolls that are used on paper-making machines. This segment also refurbishes previously installed roll covers; provides mechanical maintenance and repair services for the internal mechanisms of rolls used on paper-making machines; and manufactures a nd repairs spreader rolls. The company markets its products through its direct sales force under Huyck Wangner, Weavexx, Stowe Woodward, Mount Hope, Robec, and Xibe brand names. Xerium Technologies, Inc. was founded in 1999 and is headquartered in Raleigh, North Carolina.

Advisors' Opinion:

• [By Seth Jayson]

  Calling all cash flows
  When you are trying to buy the market's best stocks, it's worth checking up on your companies' free cash flow once a quarter or so, to see whether it bears any relationship to the net income in the headlines. That's what we do with this series. Today, we're checking in on Xerium Technologies (NYSE: XRM  ) , whose recent revenue and earnings are plotted below.

• [By Roberto Pedone]

  One cyclical consumer goods player that's starting to trend within range of triggering a near-term breakout trade is Xerium Technologies (XRM), a manufacturer and supplier of two types of consumable products, clothing and roll covers, used mainly in the production of paper. This stock has been on fire so far in 2013, with shares up sharply by 313%.

  If you take a look at the chart for Xerium Technologies, you'll notice that this stock has been uptrending strong for the last two months and change, with shares moving higher from its low of $9.94 to its recent high of $12.97 a share. During that uptrend, shares of XRM have been consistently making higher lows and higher highs, which is bullish technical price action. That move has now pushed shares of XRM within range of triggering a near-term breakout trade.

  Traders should now look for long-biased trades in XRM if it manages to break out above some near-term overhead resistance at $12.97 a share with high volume. Look for a sustained move or close above that level with volume that hits near or above its three-month average action of 100,685 shares. If that breakout triggers soon, then XRM will set up to re-test or possibly take out its 52-week high at $14.04 a share. Any high-volume move above that level will then give XRM a chance to tag its next major overhead resistance levels at $18 to $20 a share.

  Traders can look to buy XRM off any weakness to anticipate that breakout and simply use a stop that sits right below some near-term support at $12.28, or near its 50-day at $11.35 a share. One can also buy XRM off strength once it takes out $12.97 a share with volume and then simply use a stop that sits a comfortable percentage from your entry point.

Best Consumer Companies To Invest In 2014: General Mills Inc (GIS)

General Mills, Inc. (General Mills), incorporated on June 20, 1928, is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. The Company manufactures its products in 15 countries and markets them in more than 100 countries. The Company's joint ventures manufacture and market products in more than 130 countries and republics worldwide. General Mills operates in three segments: U.S. Retail, International, and Bakeries and Foodservice. In addition, the Company sells ready-to-eat cereals through its Cereal Partners Worldwide (CPW) joint venture. In February 2012, General Mills acquired Food Should Taste Good, a natural snack foods company based in Needham Heights, Mass. During the fiscal year ended May 27, 2012, the Company acquired a 51% interest in Yoplait S.A.S. and a 50% interest in Yoplait Marques S.A.S. In August 2012, it acquired Yoki Alimentos SA.

General Mills�� ready-to-eat cereals consists of Cheerios, Wheaties, Lucky Charms, Total, Trix, Golden Grahams, Chex, Kix, Fiber One, Reese�� Puffs, Cocoa Puffs, Cookie Crisp, Cinnamon Toast Crunch, Clusters, Oatmeal Crisp and Basic 4. Its refrigerated yogurt include Yoplait, Trix, Delights, Go-GURT, Fiber One, YoPlus, Whips!, Mountain High, Liberte, YOP, Perle de Lait, Petits Filous and Panier. The Company�� refrigerated and frozen dough products consists of Pillsbury, the Pillsbury Doughboy character, Grands!, Golden Layers, Big Deluxe, Toaster Strudel, Toaster Scrambles, Simply, Savorings, Jus-Rol, Latina, Pasta Master, Wanchai Ferry, V.Pearl and La Saltena. The dry dinners and shelf stable and frozen vegetable products includes Betty Crocker, Hamburger Helper, Tuna Helper, Chicken Helper, Old El Paso, Green Giant, Potato Buds, Suddenly Salad, Bac*O��, Betty Crocker Complete Meals, Valley Selections, Simply Steam, Valley Fresh Steamers, Wanchai Ferry, Diablitos and Parampara. Its gr! ain, fruit, and savory snacks consists of Nature Valley, Fiber One, Betty Crocker, Fruit Roll-Ups, Fruit By The Foot, Gushers, Chex Mix, Gardetto��, Bugles, Food Should Taste Good and Larabar. The sessert and baking mixes includes Betty Crocker, SuperMoist, Warm Delights, Bisquick and Gold Medal. Ready-to-serve soup consists of Progresso. The Company�� ice cream and frozen desserts include Haagen-Dazs, Secret Sensations, Cream Crisp and Dolce. Its frozen pizza and pizza snacks includes Totino��, Jeno��, Pizza Rolls, Party Pizza, Pillsbury Pizza Pops and Pillsbury Pizza Minis. General Mills�� organic products include Cascadian Farm and Muir Glen.

The Company�� products are marketed under trademarks and service marks that are owned by or licensed to the Company. Some of the brand names include Dora the Explorer, Disney Cars, and Disney Princesses for yogurt, and Dora the Explorer for cereal; Reese's Puffs for cereal; Hershey's chocolate for a variety of products; Weight Watchers as an endorsement for soup and frozen vegetable products; Macaroni Grill for dry and frozen dinners; Sunkist for baking products and fruit snacks; Cinnabon for refrigerated dough, frozen pastries, and baking products; Bailey's for super-premium ice cream, and a range of characters and brands for fruit snacks, including Scooby Doo, Batman, Tom and Jerry, Ocean Spray, Thomas the Tank Engine, My Little Pony, Transformers, and various Warner Bros. and Nickelodeon characters. Its primary customers include grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, commercial and noncommercial foodservice distributors and operators, restaurants, and convenience stores.

U.S. Retail segment

The Company�� U.S. Retail segment reflects business with a range of grocery stores, mass merchandisers, membership stores, natural food chains, and drug, dollar and discount chains operating throughout the United States. Its product categories in thi! s busines! s segment include ready-to-eat cereals, refrigerated yogurt, ready-to-serve soup, dry dinners, shelf stable and frozen vegetables, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit and savory snacks, and a range of organic products, including granola bars, cereal and soup.

International segment

The Company�� International segment consists of retail and foodservice businesses outside of the United States. In Canada, its product categories include ready-to-eat cereals, shelf stable and frozen vegetables, dry dinners, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza snacks, refrigerated yogurt, and grain and fruit snacks. In markets outside North America, its product categories include super-premium ice cream and frozen desserts, refrigerated yogurt, grain snacks, shelf stable and frozen vegetables, refrigerated and frozen dough products, and dry dinners. Its International segment also includes products manufactured in the United States for export, mainly to Caribbean and Latin American markets, as well as products it manufactures for sale to its international joint ventures.

Bakeries and Foodservice segment

In Company�� Bakeries and Foodservice segment its product categories include cereals, snacks, refrigerated yogurt, unbaked and fully baked frozen dough products, baking mixes, and flour. It sells to distributors and operators in many customer channels, including foodservice, convenience stores, vending and supermarket bakeries.

Advisors' Opinion:

• [By Reuters]

  Toby Talbot/AP NEW YORK -- A voluntary effort by the world's largest food and beverage companies to remove billions of calories from the products they sell in the United States to help combat the nation's obesity epidemic has far exceeded its five-year goal, according to an independent evaluation released Thursday. In May 2010, 16 of the nation's biggest food and beverage companies, from Coca-Cola (KO) to Kraft Foods Group (KRFT), pledged to remove 1 trillion calories from the U.S. marketplace by 2012 and 1.5 trillion by 2015, compared with a 2007 baseline. In fact, as of 2012 they sold 6.4 trillion fewer calories, found an analysis by researchers at the University of North Carolina at Chapel Hill. "Reports like this, and the fact that they exceeded their commitment by fourfold, really shows that you can make progress in giving American families more healthy options," said Larry Soler, president of the Partnership for a Healthier America, a non-profit chaired by first lady Michelle Obama. The group was formed in 2010 to work with the private sector on anti-obesity strategies. At the time, critics said the Partnership relied too heavily on the good will of the industry and couldn't replace the role of tighter regulation on how food is manufactured and marketed. Such voluntary efforts by industry "are not a magic bullet," said Jeff Levi, executive director of Trust for America's Health, a non-profit policy group. "Particularly with kids, there is a role for regulation" in reducing demand for unhealthy, high-calorie fare. It isn't clear yet how the companies accomplished the dramatic calorie reduction, said UNC public health researcher Barry Popkin, who led the analysis funded by the Robert Wood Johnson Foundation, the nation's largest public health philanthropy. Some of the decline may have come from the recession, as financially strapped families cut back on junk food. When the pledge was announced, companies said they would substitute lower-calorie pro

• [By Suravi Thacker]

  Also, peer General Mills��(GIS) last quarter results were not so attractive, with a 1% decline in revenue over the prior year, clocking in at $4.4 billion. However, the company�� efficient cost management measures drove earnings higher by 3% to $411 million. General Mills has adopted a different path to boost its sales. Unlike Post Holdings, it has opted for new product launches as a strategy to grow its business, especially in the gluten free segment. One of the growing segments for General Mills is the yogurt category since it has become very popular with customers. In fact, U.S. yogurt business grew 3% over last year, because of introduction of Greek Taste-Off during the quarter. Also, the food retailer has increased its advertising spending so that it can attract more customers to its products.

Best Consumer Companies To Invest In 2014: Walgreen Co (WAG)

Walgreen Co. (Walgreens), incorporated on February 15, 1909, together with its subsidiaries, operates the drugstore chain in the United States. The Company provides its customers with access to consumer goods and services, pharmacy, and health and wellness services in communities across America. The Company offers its products and services through drugstores, as well as through mails, by telephone and online. The Company sells prescription and non-prescription drugs, as well as general merchandises, including household items, convenience and fresh foods, personal care, beauty care, photofinishing and candy. On August 2, 2012, it acquired 45% interest in Alliance Boots GmbH (Alliance Boots). In September 2012, the Company completed the purchase of a regional drugstore chain in the mid-South region of the United States that included 144 stores operated under the USA Drug, Super D Drug, May��, Med-X and Drug Warehouse names. In September 2012, WP Carey & Co LLC acquired five retail stores leased to Walgreen Co. In December 2012, the Company completed a transaction giving company a ownership stake in Cystic Fibrosis Foundation Pharmacy LLC.

The Company's pharmacy, health and wellness services include retail, specialty, infusion and respiratory services, mail service, convenient care clinics and worksite health and wellness centers. These services help improve health outcomes and manage costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The Company's Take Care Health Systems subsidiary is a manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the United States.

As of August 31, 2012, Walgreens operated 8,385 locations in 50 states, the District of Columbia, Guam and Puerto Rico. In 2012, the Company opened or acquired 266 locations for a net increase of 175 locations after relocations and closings. As of August 31, 2012, the Com! pany had 7,930 of Drugstores, 366 of Worksite Health and Wellness Centers, 76 of Infusion and Respiratory Services Facilities, 11 of Specialty Pharmacies and two of Mail Service Facilities. The Company's drugstores are engaged in the retail sale of prescription and non-prescription drugs and general merchandise. General merchandise includes, among other things, household items, convenience and fresh foods, personal care, beauty care, photofinishing and candy.

The Company offers specialty pharmacy services that provide customers nationwide access to a variety of medications, services and programs for managing complex and chronic health conditions. In addition, the Company offers its customers infusion therapy services, including the administration of intravenous (IV) medications for cancer treatments, chronic pain, heart failure, and other infections and disorders which must be treated by IV. Walgreens provides these infusion services at home, at the workplace, in a physician's office or at a Walgreens alternate treatment site. The Company also provides clinical services, such as laboratory monitoring, medication profile review, nutritional assessments and patient and caregiver education.

Customers can also access the Company's e-commerce solutions, which extend the convenience to purchase most products available within its drugstores, as well as additional products sold exclusively online through its walgreens.com and drugstore.com Websites, including beauty.com and visiondirect.com. The Company's Websites allow consumers to purchase general merchandise including beauty, personal care, home medical equipment, contact lenses, vitamins and supplements and other health and wellness solutions. The Company's mobile applications also allow customers to refill prescriptions through their mobile device, download weekly promotions and find the nearest Walgreens drugstore. The Company also offers services through Take Care Health Systems, which manages its Take Care Clinics at select Wa! lgreens d! rugstores throughout the country.

Alliance Boots is a pharmacy-led health and beauty retailing and pharmaceutical wholesaling and distribution business. As of March 31, 2012, its fiscal year end, Alliance Boots had, together with its associates and joint ventures, pharmacy-led health and beauty retail businesses in 11 countries and operated more than 3,330 health and beauty retail stores, of which over 3,200 had a pharmacy. In addition, Alliance Boots had approximately 625 optical practices, approximately 185 of which operated on a franchise basis. Its pharmaceutical wholesale and distribution businesses, including its associates and joint ventures, supplied medicines, other healthcare products and related services to more than 170,000 pharmacies, doctors, health centers and hospitals from over 370 distribution centers in 21 countries.

Alliance Boots�� stores located in the United Kingdom, Norway, the Republic of Ireland, the Netherlands, Thailand and Lithuania and through its associates and joint ventures in Switzerland, China, Italy, Russia and Croatia. In addition, as of March 31, 2012, there were 58 Boots stores operated in the Middle East on a franchised basis. In its Health & Beauty Division, Alliance Boots has product brands such as No7, Soltan and Botanics, together with other brands, such as Boots Pharmaceuticals and Boots Laboratories. Through its Pharmaceutical Wholesale Division and several of its associates, Alliance Boots sells Almus, its line of generic medicines, in five countries and Alvita, its line of patient care products, in six countries.

Advisors' Opinion:

• [By Rich Bieglmeier]

  Walgreen Co. (WAG) plans to release its fourth quarter financial results on Tuesday, October 1, 2013. At approximately 8:30 am EST, Walgreen's management will host a conference call to review results.

Best Consumer Companies To Invest In 2014: Parametric Sound Corp (PAMT)

Parametric Sound Corporation (Parametric Sound), incorporated on June 2, 2010, is a technology company focused on delivering audio solutions through its HyperSound (HSS(r)) technology platform, which consists of the practical application of parametric acoustic technology for generating sound along a directional ultrasonic column. In addition to its commercial product business, the Company is targeting its technology for new uses in consumer markets including computers, video gaming, televisions and home audio along with other commercial markets including casino gaming and cinema. The Company is also researching and developing health applications for persons with hearing loss. The Company's principal markets for its products are North America, Europe and Asia. In October 2012, the Company formed HyperSound Health, Inc. (HHI) as wholly owned subsidiary. In January 2014, Parametric Sound Corp completed its merger with privately-held Turtle Beach.

Its commercial product line, HSS-3000, delivers directed audio solutions to customers primarily for digital signage, point-of-purchase, in-store network and related applications. Its commercial HSS-3000 HyperSound Audio System consists of a HSS-3000 Amplifier and one or more HSS-3000 Emitters. The HSS-3000 Emitter features a 5-inch by 10-inch emitter surface and is separate from the amplifier, offering varied installation options. It offers a variety of supporting installation hardware for customers.

The Company competes with Harmon International Industries, Bose, Klipsch, Polk Audio, Pioneer, Sony, Boston Acoustics, LG, Samsung, Brown Innovations, Inc. Panphonics and Holosonic Research Labs, Inc.

Advisors' Opinion:

• [By Jason Shubnell]

  Leading and Lagging Sectors
  Technology stocks gained Friday, with Parametric Sound (NASDAQ: PAMT) leading advancers after the company provided post merger update and outlook. Among the leading sector stocks, gains came from 21Vianet Group (NASDAQ: VNET), BlackBerry (NASDAQ: BBRY), Canadian Solar (NASDAQ: CSIQ), and Veeco Instruments (NASDAQ: VECO).
  In trading on Friday, utilities shares rose by just 0.06 percent. Among the sector stocks, Exterran Partners LP (NASDAQ: EXLP) was down more than 4.8 percent, while PG&E (NYSE: PCG) tumbled around 3.75 percent.
  Top Headline
  BlackBerry (NASDAQ: BBRY) posted a narrower-than-expected fourth-quarter loss.
  BlackBerry posted a quarterly net loss of $423 million, or $0.80 per share, versus a year-ago profit of $98 million, or $0.19 per share. Its loss from continuing operations came in at $423 million, or $0.80 per share, compared to a year-ago profit of $94 million, or $0.18 per share. BlackBerry�� adjusted loss from continuing operations came in at $0.08 per share.
  Its revenue slipped 64% to $976 million. However, analysts were estimating a loss of $0.56 per share on revenue of $1.17 billion. BlackBerry sold around 3.4 million smartphones in the quarter.
  Equities Trading UP
  Finish Line (NASDAQ: FINL) shares shot up 3.64 percent to $27.44 after the company posted better-than-expected fourth-quarter earnings.

• [By John Udovich]

  Yesterday after the market closed, small cap audio stock Skullcandy Inc (NASDAQ: SKUL) reported earnings and began rising in after hours trading, meaning its worth taking a closer look at the stock along with the performance of other audio stocks like mid cap Harman International Industries Inc (NYSE: HAR) and small caps Koss Corporation (NASDAQ: KOSS) and Parametric Sound Corp (NASDAQ: PAMT). I should mention that in�late 2012, Skullcandy had the dubious distinction of being the market�� most shorted stock (see: Long Live the Shorts or the Short Squeeze? SKUL, AM & UBNT) with short�interest of 86.47% and there would still be a lot of shorts out there who might start feeling the squeeze (Note: SKUL is at least no longer on the HighShortInterest.com list)

Best Consumer Companies To Invest In 2014: First Cash Financial Services Inc (FCFS)

First Cash Financial Services, Inc., incorporated on April 24, 1994, is an operator of retail-based pawn and consumer finance stores in the United States and Mexico. As of February 18, 2013 , the Company had approximately 829 locations twelve states in United States and 24 states in Mexico. The Company's primary business is the operation of pawn stores, which engage in retail sales, purchasing of secondhand goods and consumer finance activities. The pawn stores generate retail sales from the merchandise acquired through collateral forfeitures and over-the-counter purchases from customers. Pawn stores are also a convenient source for small consumer loans to help customers meet their short-term cash needs. Personal property, such as jewelry, consumer electronics, tools, sporting goods and musical instruments are pledged as collateral for the loans. In addition, some of the Company's pawn stores offer consumer loans or credit services products.

In March 2012, the Company acquired three Dallas-area pawn stores. In June 2012, the Company acquired 24 pawn stores located in the states of Colorado (13), Kentucky (seven), Wyoming (three) and Nebraska (one). In June 2013, First Cash Financial Services Inc announced the acquisition of 19 format U.S. pawn stores located in Texas.

Pawn Merchandise Sales

The Company's pawn merchandise sales are primarily retail sales to the general public from its pawn stores. The items retailed are primarily used consumer electronics, jewelry, household appliances, tools, musical instruments, and sporting goods. The Company also melts down certain quantities of scrap jewelry and sells the gold, silver and diamonds in commodity markets.

The Company acquires pawn merchandise inventory primarily through forfeited pawn collateral and, to a lesser extent, through purchases of used goods directly from the general public. Merchandise acquired by the Company through forfeited pawn collateral is carried in inventory at the amount of the ! related pawn loan, exclusive of any accrued service fees. The Company does not provide financing to customers for the purchase of its merchandise, but does permit its customers to purchase merchandise on an interest-free layaway plan. Should the customer fail to make a required payment, the item is returned to inventory and previous payments are forfeited to the Company. Interim payments from customers on layaway sales are credited to deferred revenue and subsequently recorded as income in which final payment is received or when previous payments are forfeited to the Company.

Pawn Lending Activities

The Company's pawn stores make small loans to their customers in order to help them meet short-term cash needs. All pawn loans are collateralized by personal property such as jewelry, electronic equipment, household appliances, tools, sporting goods and musical instruments. Pawn loans are non-recourse loans and the pledged goods provide the only security to the Company for the repayment of the loan. At the time a pawn transaction is entered into, an agreement, commonly referred to as a pawn ticket, is delivered to the borrower for signature that sets forth, among other items, the name and address of the pawnshop, borrower's name, borrower's identification number from his/her driver's license or other identification, date, identification and description of the pledged goods, including applicable serial numbers, amount financed, pawn service fee, maturity date, total amount that must be paid to redeem the pledged goods on the maturity date, and the annual percentage rate. Pledged property is held through the term of the loan, unless the pawn is paid earlier or renewed. The typical loan term is generally one month plus an additional grace period (typically 30 to 90 days). The Company contracts for pawn loan fees and service charges as compensation for the use of the funds loaned and to cover direct operating expenses related to the transaction and holding the pledged property. These pa! wn loan f! ees and service charges accounted for approximately 26% of the Company's revenue from continuing operations during the year ended December 31, 2012 .

Credit Services and Consumer Loan Activities

The Company has significantly reduced its U.S.-based consumer loan activities, primarily from payday lending, over the past several years. In September 2012, the Company closed seven of its consumer loan stores located in the Texas cities of Austin and Dallas. The Company offers a fee-based credit services organization program (CSO Program) to assist consumers, in Texas markets, in obtaining extensions of credit. The Company's consumer loan and pawn stores in Texas offer the CSO Program, and, in Texas, credit services are also offered via an Internet platform. Under the CSO Program, the Company assists customers in applying for a short-term extension of credit from an independent, non-bank, consumer lending company (the Independent Lender) and issues the Independent Lender a letter of credit to guarantee the repayment of the extension of credit.

The Company subsequently collects a percentage of these bad debts by redepositing the customers' checks, ACH collections or subsequent cash repayments by the customers. The profitability of the Company's credit services operations is dependent upon adequate collection of these returned items. The Company also offers an automobile title lending product under the CSO Program. These credit services fees accounted for approximately 8% of the Company's revenue from continuing operations during 2012 . In Mexico, the Company also offers an installment loan product with a term of 365 days and bears weekly service fees of 7% on the loan amount. These consumer loan fees accounted for less than 1% of the Company's revenue from continuing operations during 2012 .

Advisors' Opinion:

• [By Victor Selva]

  We can appreciate that Capital One麓s ROE is lower than that of American Express, Discover Financial Services, First Cash Financial Services (FCFS) and Nelnet Inc. (NNI).

• [By Brian Pacampara]

  What: Shares of First Cash Financial Services (NASDAQ: FCFS  ) plunged as low as 14% today after the consumer finance company cut its short-term guidance outlook.

• [By Eric Volkman]

  First Cash Financial Services (NASDAQ: FCFS  ) is becoming a pawn star. The company announced it has acquired a set of 19 large-format pawn shops in Texas, most of which operate under the Valu + Pawn brand name. The price was around $70 million in cash, funded for the most part under the company's revolving credit facility.