Top 10 Net Payout Yield Stocks To Own Right Now: Tremor Video Inc (TRMR)
Tremor Video, Inc.( Tremor Video), incorporated on November 22, 2005, is a provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple Internet-connected devices, including computers, smartphones, tablets and connected televisions. The Companys clients include brand advertisers globally, including automakers and consumer packaged goods companies. The Companys technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages its repository of stored data to optimize video ad campaigns for brand-centric metrics. VideoHub also provides advertisers and agencies with analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.
VideoHub
VideoHub powers the Companys video advertising solutions. Through VideoHub it delivers brand-centric key performance indicators, distinct signals to drive optimization, brand-centric optimization, in-stream video analysis and categorization, ad performance transparency, ad placement transparency, and cross site and channel measurement.
The Company has a range of brand-centric key performance indicators (KPIs), such as engagement (that is, the interaction of a viewer with a video ad), brand lift (that is, a positive shift in preference towards a brand or branded product driven by exposure to a video ad and brand education), and time spent (that is, the amount of time a viewer spends with a video ad), which are tailored to the needs of brand advertisers. Throughout a campaign VideoHub analyzes and stores data for all KPIs in its suite. Using a training algorithm, VideoHub trains a series of statistical predictive models to build a decision tree, which predicts performance of the video ad campaign for the chosen KPI.
VideoHub performs an analysis on every video stream and categorizes i! t among one of a pproximately 72 video content categories. It also has the ab! ility to scan and categorize content by analyzing the audio track and certain visual elements. VideoHub offers advertisers transparency into the workings of its decision tree. VideoHub tracks the number of impressions served to a specific publisher site and whether a video ad placement is fully, partially or not visible to a viewer, which it refer to as viewability.
The Companys metric, eQ score+, allows advertisers to compare video inventory quality across different publisher sites by measuring attributes such as viewability, the size of the video player and ad completion rate. When coupled with pricing information, these insights help advertisers compare the relative value of video inventory across publishers.
Tremor Video Network
The Tremor Video Network offers advertisers access to video inventory at scale across multiple devices in brand safe environments. Through the Tremor Video Network it delivers scale and reach across mult iple devices, premium video content, brand safety, in-stream video focus, advanced ad formats, and pricing models. The Tremor Video Network delivers scale and reach across multiple Internet-connected devices, including computers, smartphones, tablets and connected television, enabling its clients to use its solutions to address their online video advertising needs across these devices.
The Companys technology scans and categorizes every video within the Tremor Video Network and prevents video ads from being served within content, which is identified as objectionable for the brand advertiser, including content which contains accidents, distasteful or obscene language, substance abuse, violence, gambling, sex or crime. It specializes in delivering in-stream video advertisements, which can be served to viewers prior to or during the publisher's content when they are the most engaged.
The Companys ad formats include Super Pre-Roll, ! Pre-Roll ! Plus and Pre-Roll Extended Play. The Company offers brand perform! ance-base! d pricing models for in-stream video advertisements, which are tied to the effectiveness of the Tremor Video Network, as advertisers using these models pay the Company only if their video ad campaigns perform.
VideoHub for Advertisers (VHA)
The Company is licensing VHA, a software platform, which client access through a Web portal. By licensing VHA, advertisers and their agencies can use VHA across the entirety of their video ad buys, including on publisher sites. In order to analyze video ad campaigns running outside the Tremor Video Network, VideoHub generates a tracking code which is associated with the video ad unit that the advertiser or agency wishes to analyze through VHA. Advertisers and agencies can then access VideoHub's advanced analysis of this data through VHA in order to gain valuable insights into campaign performance, including the performance of the campaign on a particular publisher's site.
The Company competes with Hulu, LLC, Google Inc., BrightRoll, Inc., YuMe, Inc., CBS, CNN, ESPN, Adap.tv, Inc., Videology, Inc., Facebook, Inc., Microsoft Corporation, Yahoo! Inc. and Adobe Systems Incorporated.
Advisors' Opinion: - [By John Udovich]
Small cap video technology stocks Envivio Inc (NASDAQ: ENVI), Ku6 Media Co Ltd (NASDAQ: KUTV) and Tremor Video Inc (NYSE: TRMR) made some interesting moves today and in recent days or months meaning its worth taking a closer look at all three to see if there might be opportunities for traders and investors alike:
source from Top Stocks To Buy For 2015:http://www.topstocksforum.com/top-10-net-payout-yield-stocks-to-own-right-now.html